Products: RELX, Samsonite, Diplomat
Channels: Suning, CR Vanguard, financial platforms, community group-buying
EST. 2018 · SHANGHAI
Bringing quality products to the broadest reach of consumers.
Shanghai Huaqi Trading Co., Ltd. is an omni-channel retail trade operation service provider, connecting trusted brands with retail terminals across the Yangtze River Delta and national markets.
700M+Annual Revenue (RMB)
10,000+Retail Terminals
50+Team Members
4City Offices
01 — Company Profile
A wholesale channel partner built for quality and scale
Founded in 2018, Huaqi has built deep wholesale and retail channel expertise across new tobacco and fast-moving consumer goods. Rooted in the Jiangsu–Zhejiang–Shanghai region and serving national markets, we connect quality products with broad consumer reach.
Our team spans marketing, customer service, supply-chain management, business and finance — enabling flexible multi-project operations and full pre-sales and after-sales support for brands and retail terminals.
“ To become the preferred channel partner for the world's good products — and a force that helps consumers work happily and live well. ”
Shanghai Headquarters
Shanghai Media Valley, Minhang District
02 — What We Do
Omni-channel integration, online and offline
By delivering all-round integrated marketing operations and sales solutions, we give end users a fast, comprehensive, and professional product selection — with full reach across e-commerce platforms and offline retail terminals.
Brand-side
Retail Trade Operation Service
We operate the retail terminal on behalf of brands — integrated marketing, sales and supply-chain logistics that turn shelf presence into sustained sell-through.
Channel-side
Quality Goods Supplier
We supply retail channels with a curated portfolio of quality goods, backed by a robust supply chain and a professional operations team.
01
Professional Operations Team
Cross-functional specialists across marketing, KA service and project delivery.
02
Robust Supply-Chain System
Temperature-controlled warehousing with D+1 delivery from tier-1/2 city hubs.
03
Extensive Brand Partnerships
Strategic partner to leading FMCG, beverage and electronics brands.
Product Categories
- Electronics
- Dairy
- Beverages & Alcohol
- Food
- Daily Necessities
- Health Supplements
- Cosmetics
Full Channel Coverage
Quality goods across China — our channel journey
Products: RELX
Channels: FamilyMart, Lawson, Meituan, Orange Heart Preferred
Products: Yi Sheng Chang, Nofan, Eden Farm, Mengniu, Liangluzhi, Ospa
Channels: Meituan, Yike, Shanghai Pharma
Products: Senke, Zhukecoco, Pepsi, GNC
Channels: Xiaoxiang Supermarket, Meituan, Douyin
Products: Pepsi, Sanquan Foods, Oriental Honghu
Channels: Freshippo, Xiaoxiang Supermarket
Products: Snow Beer, Xifeng Liquor, Guyue Longshan, Lao Heng He, Baixiang, Tsingtao, Sanhe Simei
Channels: Freshippo, Sam's Club
Service Systems
A complete channel and in-store service system
Pre-Sales
7 × 15h
- Professional promoters
- Consultative marketing
- Surprise-and-delight service
After-Sales
7 × 15h
- Dedicated KA channel customer service
- Fast issue resolution
- Feedback-driven optimization
Logistics
D+1
- Unified warehouses in tier-1/2 cities
- Weekend dispatch
- Appointment delivery support
Quality
QA
- Industry testing-agency endorsement
- QA factory inspection
- After-sales feedback optimization
In-Store Service System
1
Regional Manager Service
Dedicated stores by district + concierge-style service
2
Finance Coordination
Dedicated finance staff + worry-free accounts
3
On-Site Service
Priority after-sales channel + in-store selling support
4
Staff Training
Industry knowledge + promotion & selling-skills training
03 — Case Studies
Proven channel results, brand by brand
E-Cigarette Channel — RELX
China's e-cigarette channel leader¥400ME-cigarette revenue (2020)
9,000+Retail terminals
400+Direct & partner-branded stores
3M+Total users
“Channel pull + brand push” drove rapid sales growth — 48 innovative channels, a 150-person channel team, 40+ brand events in 2020. Honored as RELX Outstanding Strategic Partner (2019) and Channel Development Award (2020).
Convenience Retail — FamilyMart
Jiangsu–Zhejiang–Shanghai¥50M+Annual sales revenue
2,900+National retail outlets
30M+Total users
¥2M+Annual channel investment
Listed series include Mengniu Satine fresh-milk (4 SKUs, ¥20M+), Nezha Juice beverages, Nofan chocolate, Akita quick drinks, Eden fruit & vegetable juice and Unilever personal care.
Convenience Retail — Lawson
Jiangsu–Zhejiang–Shanghai¥40M+Annual sales revenue
3,000+National retail outlets
20M+Total users
¥1.5M+Annual channel investment
Listed series span RELX electronics, Nezha Juice (Roasted Coconut, Blood Orange, Lime — ¥20M+), Yidianyuan juice and Nofan chocolate.
E-Commerce Channel
Mainstream platform coverage¥80M+Annual sales revenue
50M+Total users
1,000+E-commerce nodes covered
¥3M+Annual channel investment
Flagship listings: Pepsi (28 SKUs, ¥200M+ cumulative), New Milk shelf-stable dairy (¥100M+), Yi Sheng Chang & Arawana soymilk powder (¥30M+), and Unilever personal care.
Product Portfolio
Trusted by leading brands across categories
We have formed strategic partnerships with major brands as their retail trade operation service provider — delivering integrated marketing, sales and supply-chain logistics to partner retail channels.
Enterprise Honors
Recognized by RELX with Best Contribution, Outstanding Strategic Partner and Outstanding Performance Contribution awards. Sales-contribution awards received from brands including Daily Fresh (Mengniu) and Lawson.
Facilities
Grade-A offices and temperature-controlled logistics
The Huaqi View on Talent
Merit-based · Integrity and ability · Performance-driven · Pursuit of excellence
We bring together seasoned professionals from FMCG, beverage & alcohol wholesale and e-commerce to build a model team for cross-industry collaboration.
Create a Better Future
Ready to support your next wholesale growth opportunity.
An offline + online new-retail service and marketing platform. Let's build your channel together.
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Shanghai Office
Room 508, Building A, Shanghai Media Valley, 1699 Xinzhen Road, Minhang District, Shanghai
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Office Network
Shanghai · Nanjing · Suzhou · Kunshan
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Business Enquiries